KUDZU operates as a collaborative, and utilizes freelance talent whenever needed. We frequently use specialty recruiters, category experts, videographers and local moderators for in-language discussions abroad. Our research solutions are customized, comprehensive and creative.

 

 

Lee
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    LEE POLYCHRON, FOUNDING PARTNER

    Lee Polychron, Founding Partner of KUDZU, has made it her mission to create breakthrough research methodologies that reveal the deep drivers of behavior, and the messaging required to inspire action. The research games and activities she has developed in the last 15 years now reside on KUDZU’s the KOLONY™, an easy-to-use, online dashboard that progresses Respondents through the steps of a single research project. From Blogs to live discussion to quant confirmation, it is a strategist’s dream. Before KUDZU, Lee worked at top U.S. advertising agencies as an Account Director and SVP of Strategic Planning at J. Walter Thompson, Lowe & Partners, Euro RSCG and TBWA/Chiat/Day. Lee has experience across a range of target audiences and brands, in the food, soft drinks, personal care, pharmaceutical. automotive, alcoholic beverages, luxury, beauty, technology, entertainment, and financial services categories.
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    MERIDITH JAMIN, PARTNER

    Meridith Jamin, Partner, has made it her mission to make qualitative research fun and meaningful. She jokes that “people tell me things” and she uses book plots, TV shows and plain old empathy to encourage people to open up to her. This sensibility permeates her online and offline research practices. Prior to KUDZU, Meridith held executive level strategic positions at creative and media agencies in New York. Meridith loved the windy city and Northwestern University so much, she went there twice, first, graduating Magna Cum Laude with a BA in Economics, then again three years later as Salutatorian with a MA in Integrated Marketing Communications. Her experience spans food, cars, household products, technology, entertainment and pharmaceuticals.

Mer
Linda
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    LINDA POVEY, INNOVATION & STRATEGY

    Linda is widely recognized for her ability to transform market research into insight and creative opportunities for her clients. In addition to KUDZU, Linda has worked with Brand Alchemy, an innovation consultancy, the Natural Marketing Institute as VP of Strategy, and IKEA where, as Marketing Director, she was instrumental in transforming IKEA from a European up-start to one of the most successful retailers in the country. Today, Linda shares her passion and expertise as a Communications Professor at the University of the Arts in Philadelphia, Pennsylvania, teaching courses in brand strategy. She is also Trustee and Chairman of External Affairs for Unity College, a liberal arts college in Maine dedicated to educating the next generation of environmental leaders. As a marketing strategist and brand creator for the past twenty-five years, Linda Povey has developed enduring brands from concept through creative execution for a wide range of leadership organizations, including Coca Cola, GSK, Canyon Ranch, Nestlé, World Wildlife Fund and IKEA.

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    MARLENA MATTEI, RESEARCH ASSOCIATE

    Marlena’s role as a Research Associate at KUDZU involves data collection and analysis, in addition to managing business and project development. Before arriving in the much more focused and concrete world of market research, she enjoyed her experience in academia, conducting qualitative research in social sciences, education, and fine arts. Marlena graduated summa cum laude from the University of Pennsylvania in 2014 where she studied Cultural Anthropology and English.
Marlena

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    MEREDITH SADIN, PHD, QUANTITATIVE LEAD

    Meredith Sadin is an expert at using quantitative research and analytics to understand sentiment and behavior. An experimentalist, a survey methodologist and a social scientist, Meredith asks why people do what they do and how to use data to find out. She has been invited to speak about her research at universities around the world and her work has been cited in The New York Times, The New Republic and The Washington Post.

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    NICK MAGGIO, PROJECT MANAGER

    As Project Manager at KUDZU, Nick coordinates market research projects, supports creative exercise development, and drives business growth. Before KUDZU, Nick worked in business development at Hanover Research, where he leveraged his understanding of research methodologies and industry trends to communicate the value of gathering market insights. Nick graduated from James Madison University in 2015 where he studied Public Policy and Political Science.
Nick
alexis
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    ALEXIS PLACZEK, CONTROLLER

    Alexis’ organized and detail-oriented disposition has always suited her to operations, administration and analysis. She has experience coordinating everything from international shipping containers to software data conversion.
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    JAKE ZANGRILLI, WEB DEVELOPER

    Jake Zangrilli is a principal/co-founder at Scream Media Inc., which provides web development, design, and IT support solutions to KUDZU. Jake received a B.S. in Information Technology from The Rochester Institute of Technology.
Jake
Ajay
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    AJAY REWARI, DIGITAL DEVELOPER

    Ajay Rewari is a principal/co-founder at Scream Media Inc., which provides web development, design, and IT support solutions to KUDZU. Ajay sits on the Board of Directors for Youth Service Inc.(YSI) and is a media and marketing advisor to several other non-profit organizations. He received a B.A. in Economics and post-baccalaureate in Entrepreneurship from Bucknell University and The Wharton School of the University of Pennsylvania, respectively.